How minimalism inspires

Minimalism: a style or technique (as in music, literature, or design) that is characterized by extreme spareness and simplicity.

Without even knowing it, I have been living in a minimalist way my whole life. I don’t accumulate things, I don’t even own anything with significant sentimental value. Taking solace in the emptiness. I am also not attached to any items and everything could go tomorrow and I would be completely fine. If not, somewhat relieved to start fresh.

For me it is an appreciation of what you have and removal of any unnecessary items. Focusing on what it important to you. Without excess clutter makes my mind feels clear. My space looks inviting and I feel light. When you are truly free of the things that do not add value in your life, you welcome appreciation for the things that do and realise our material items hold no weight to our happiness. This could also mean the beginning of some deep inner work if you feel any resistance.

When I became interested in graphic design, I would go to the library and borrow all the books I could find about design, typography, colour psychology, brand design and more. I would also research designers and view their creative works extensively. During my time studying graphic design something became apparent to me. Things that are on trend in the moment will look outdated in 6 months’ time.

There are many different trends and they happen all the time. But with most trends they are often short-lived and forgotten in a short space of time. If you follow a trend from the basis of your design, you are guaranteed to have something that will not stand the test of time and if this is a brand, will need to be rebrand not to long after.

When I began to create projects and develop my design style I always knew no matter what I did that I could only use elements that were significant and contribute something to my work. The aim was to use details only vital to the designs.

Why does this work? Every design will be purposeful. It will be timeless and a good design will still be beautiful long after the project has been signed off on. It always leaves you to convey a clear message without confusing your audience with unwanted clutter. It will be easy to understand and most of all beautiful.

This is why I continue to live a minimalist life. Because I only hold on to the things I need and truly matter to me. Less is more. No one wants to overcomplicate their life.

With love, Lauren. xx

Welcome to the studio!

Studio Remedy founded in 2019, Here is the story of how it all started. Firstly, I’d like to introduce myself. My name is Lauren the founder and owner of Studio Remedy. Starting my own design business had always been a dream of mine. Setting your own hours, travelling, designing without creative limitations and truly connecting with clients of my own.

I had worked for two design agencies prior and realised a conventional 9-5 would never satisfy me. The lifestyle is too limiting and I gain inspiration from nature, travelling and the ocean. All of which were not accessible from a fluorescent light cubicle. Needless to stay I needed to take the leap and start my business.

But where do I start? How do I pay the bills? How can I get the most out of my inner creative and produce the best designs I can for my newly found clients. I had the idea to purchase a van and become a digital nomad, van life style. Combining all the things I love and gaining inspiration from the road, all while starting to build my very own business. Yes, I definitely dove right into the deep end.

I had packed up my room in Melbourne, and hit the road with hopes of gaining inspiration and guidance on my new found path. During my travels throughout Australia, I had meet fellow business owners and gained immeasurable knowledge from people to be considered success stories. I went to an enormous amount of beaches, little towns, waterfalls, and islands.

Not to say I didn’t have the van life low-points.. Van breakdowns, flat tyres, poor Internet connections, to name a few. But my desire for freedom and breaking convention outweighed any possible temporary downfalls I would face.

During my time on the road, I managed to put together everything to launch a healthy freelance creative studio. I gained my first clients, I worked on my first projects, I studied and took short courses. My style began to develop, inspired by my ever changing surroundings. All my hard work paid off. I am living my dream life.

Currently writing this from a cafe on the south coast of Nsw. Because I am now free to travel as I please. Constantly nourishing my inner creative and in appreciation of where I started and how far I have come.

I hope this helps you to take the leap and do what you have always dreamed of but to scared to do. You will never regret following your dreams and never give up on making them a reality.

With love, Lauren. xx