Meet Ebony! Sunshine Coast based Artist and Painter. We discuss how she started, her creative process, sources of inspiration and she gives advice for emerging creative business owners.
Continue readingMeet the Maker // Ebony Dew
Our Intentional Brand Design Process
Want to work with us but want to know more about the process?
Discover a detailed overview of our holistic brand design process. Depending on each brand project we change the process slightly to suit your specific need and design from a place of intention.
Enquire –
Fill out an enquiry form on our contact page and let us know in more detail about your business and the vision for your brand. We will then send you our signature brand packages document or create a custom quote specific to you.
Discovery –
Let’s schedule a call where we discuss your brand in-depth and get to know more about your business. We want to understand your goals, target audience, and what makes you unique. This allows me to fully grasp and align with your vision.
Research –
We will then send you a brand questionnaire. After reviewing your answers we do extensive market research in your industry and create a brand strategy. We present you with your brand moodboard for approval of the creative direction.
Design –
We start the design process and present you with logo concepts and visual elements of your brand. We ask for your feedback and make revisions to ensure you feel completely aligned with your new branding.
Deliverables –
We send your final brand files, brand guidelines & strategy. Depending on your brand package we also provide you with print-ready files, Instagram templates or we move on to your website build.
Launch –
Time to celebrate, you are ready to launch! We will be here to guide you and answer any questions you have.
Ready to chase your dreams? Let’s do it together.
With love,
Lauren. xx
What Does Your Colour Palette Say About Your Brand?
Your colour palette will be the first impression of your brand. Colours can evoke emotions and reveal your brand’s unique personality. We will go through establishing the perfect colours to represent your business.
First, you must take a look at who your target audience is, what tone you would like to set and how you want people to feel when they see your visual branding. Once you have established these foundations for your brand identity. It is time to delve into colour psychology.
Understanding basic colour psychology will play a vital role in the colours you choose to represent your brand. Make sure you research colour meanings and how they trigger human reactions. For example, many food and beverage companies utilise the colour red. The colour theory behind red is that it increases our appetite, heart rate and even blood pressure, making us act faster, be more impulsive and potentially eat more.
It is also important to conduct competitor analysis, as you want to stand out from your competition, not blend in. Once you have laid out the foundations for your branding and researched colour psychology it is time to build your brand colour palette.
Once you have found the perfect primary colour, choose complimentary colours/shades or variations to play the role of your secondary colours for contrast. Making sure they all pair well together.
It would be best to test out your colour palette by mocking up some business cards or social media posts before making them your own. As you may find they don’t translate as well as you had hoped without seeing how you will intend to use them.
Having the right colours will help set your brand’s personality and evoke feelings about your brand from potential clients. Taking time to understand colour theory and what you want your brand to say will help immensely in choosing your colour palette. These colours will help maintain consistency and clarity in your visual identity, making your brand memorable and easy to identify.
With love,
Lauren. xx
When Is It The Right Time To Rebrand?
Are you feeling stuck? Disconnected from your visual brand identity or just not truly aligned with your brand vision.
We’ve put together a list of reasons why your branding may no longer be serving your business. If any of these resonate with you, it may be time to work with a brand designer to bring new life into your branding.
You only have one version of your logo.
You are working with incomplete brand assets. Limiting your potential to scale your business. Your branding should consist of every file type for use on multiple platforms and you should have a brand guidelines document on how to implement your brand and use your brand suite consistently.
You’ve had a change in direction within your business.
Your business might have recently taken a turn in a new direction and your branding no longer reflects your values. Refreshing your brand will help clarify this pivot and attract the clients aligned with your new direction.
Your branding is outdated.
Your branding was created a long time ago. The market has changed drastically since then and you notice your brand looks dated. When you work with us, your branding is designed in a way to stand the test of time.
Your branding isn’t consistent.
Your logo suite is all over the place and is not being implemented in a consistent way that doesn’t make your brand memorable. You don’t know where to use certain logos and convey a clear brand message. Your photographic and image styling doesn’t match and you are using more than 2 fonts.
You’re simply getting lost.
Your branding doesn’t stand out and you feel you are getting lost in the crowd. In today’s market without strategic branding, you won’t gain the attention of your target audience and build your brand. Causing your business to suffer and not be as successful as it could be.
We want to make sure you feel connected and allow your brand to shine. One thing I would like you to ask yourself is if you currently own a business. Is your current visual branding serving you?
If the answer is no, it is time to rebrand.
With love,
Lauren. xx
The Studio Remedy Brand Mission
As a Studio, we are not only driven by a passion for design but a passion to see you succeed. To be a part of your creative journey and pave the way for the visual representation of your company.
We bring your thoughts to life, with deep meaning at the core. We love crafting beautiful, intentional designs that like the ocean, ripple across your entire brand experience.
As the market is ever evolving and adapting, it no longer serves a company just to look ‘pretty’. Your beautiful visuals need to be created based on a proven strategy. Proven techniques to connect with your dream audience and designed in a way to do so.
Our mission is to create beautiful, intentional designs. That are back with strategy, the roadmap to your success. We aim to make the daunting parts of starting a business seem simple. We’ll take time to understand your business goals and research your niche, building a strategy that delivers you results.
We delve deep beneath the surface of your brand to find your voice, your ‘why’ and ultimately, your dream clients. By working with us, we’ll reimagine and engineer a beautiful brand with a long-term strategy and a generous dose of soul—the remedy to your creative quandaries.
Lauren xx
Beautiful Quotes For Creative Inspiration
Please enjoy our carefully curated collection of beautiful quotes to inspire the creativity within you.
Normality is a paved road: It’s comfortable to walk, but no flowers grow on it.
– Vincent Van Gogh
Feet, what do i need you for I have wings to fly?
– Frida Khalo
“Art is the stored honey of the human soul.”
– Theodore Dreiser
“Life is now. There was never a time when your life was not now, nor will there ever be.”
– Eckhart Tolle
“Art washes away from the soul the dust of everyday life.”
– Pablo Picasso
“Creativity takes courage.”
– Henri Matisse
“The beginning is perhaps more difficult than anything else, but keep heart, it will turn out all right.” – Vincent Van Gogh
“Nature is not only all that is visible to the eye, it also includes the inner pictures of the soul.”
– Edvard Munch
“If I create from the heart, nearly everything works; if from the head, almost nothing.”
– Marc Chagall
“Life beats down and crushes the soul and art reminds you that you have one.”
– Stella Adler
I would rather die of passion than of boredom.”
– Vincent Van Gogh
“You can’t use up creativity. The more the you use, the more you have.”
– Maya Angelou
“We don’t make mistakes, just happy little accidents.”
– Bob Ross
“When you are grateful, fear disappears and abundance appears.”
– Tony Robbins
“Your thoughts are incredibly powerful. Choose yours wisely.”
– Joe Dispenza
“Your profession is not what brings home your weekly paycheck, your profession is what you’re put here on earth to do, with such passion and such intensity that it becomes spiritual in calling.”
– Vincent Van Gogh
With love,
Lauren xx
Tips to create slow, intentional morning practises
Have you ever slept through your alarm, been rushed out the door and forced to face the day with a matter of moments? Have you noticed days like these usually have a snowball effect and it goes from bad to worse? It’s not a concidence these days tend to spiral downhill. Let me share with you my personal remedies to a crafting a morning filled with intention that will lead to a productive, creative day.
Every person is unique and each practise may resonate with you more than others. I’m going to list a few of my morning routine must-have’s. Each new day is different and you will need different practises depending on how you feel. I’m going to list a few practises that will help ease into your day feeling like the best version off yourself.
Depending on what you need for example, self reflection (journalling), uplift your mood (gratitudes), confidence (mantras), tense (yoga/stretching), energy (walk), destress (plan your day), stillness (meditation). These practises are one’s I’ve enstilled in my life because they optimise my energy and well-being, allowing me to get the most out of the day in a beautiful, creative and productive way.
A powerful practise I like to start most mornings with is gratitude journaling. This over time will shift your mindset drastically and make you realise the important things in life and fill your heart up with appreciation for them. Attracting more of these beautiful things in turn.
Hitting the mat for some yoga and meditation is a way to bring yourself back into my body and reconnect with my inner being. This will not only make you feel amazing but it allows you to move throughout my day with ease and handle situations in calmer manner.
Doing all these practises at once can seem daunting. By adding a new one every time you feel ready you will slowly start adding to your morning routine. Realising how good you feel and how much more you can get out of the day.
With love,
Lauren. xx
Q & A with Ellie From VAMS
We interview Ellie Bunic, owner & founder of VAMS – Vain About My Skin. A platform providing brand awareness and affordable content creation for new and emerging beauty brands in Australia.
Your beauty brands success story starts here.
When did your passion for the beauty/skincare industry start?
I was always a girly girl, I was probably the only teen at my high school who wore sunscreen. My mum’s bestie [ who worked for Nutrimetics at the time] educated me on sun damage, cleansing and how to apply makeup. She spoiled me with makeup and skincare gifts and I caught the bug! I was always into skincare, but never thought I would be able to make a living or create my own brand. The good old fashion advice, always went ” study hard, go to uni and then get a regular job”. Little did I know years later, that I would be doing this and working for myself.
What was the moment that made you say “I should do this.” and start working for yourself?
It was around my birthday June 2021 – I met a wonderful brand owner on Instagram and she wanted to work with me. It felt incredible to create and be rewarded for the hours it took to create the content. Something just felt “right” and I felt this “need” I have to do this! I have to follow my passion. Prior to working for myself, I was part of an e-commerce brand and I know firsthand how expensive and often unaffordable content creation can be for start-ups and small businesses. I absolutely love working with women, supporting their dreams and helping them reach their goals faster.
What is a piece of advice you can offer for someone starting out?
I have so much to say on this topic – I would love to include some I wish someone told me once upon a time. Don’t be afraid of the “unknown” – don’t be afraid to ask questions and to put yourself out there. Ask the uncomfortable questions and get out of your comfort zone, you won’t always know what to do but you can always ask someone who might know. Sometimes, we think that we need to be so “professional” and “robotic” that we forget PEOPLE make GREAT companies! Comparison is the killer of joy – your Day 1 will never look like someone’s Day 100. We can’t skip stages in our business growth, you will learn at your own speed and everyone’s speed of growth is different.. and that’s okay. Stay consistent in whatever you do and take as many breaks as you need to rest. Outsource the tasks you’re not good at, like graphic design!
What’s next for VAMS and where do you plan on taking this platform you have created?
The next big project is the launch of VAMS Store in March 2023. VAMS is created by women for all women in the skincare and beauty industry. We want to shine the light on as many emerging businesses as we can. VAMS will become a platform of a thriving active community prioritizing self-care and supporting women owned products.
Why did you ultimately decide to work with Studio Remedy?
First of all, I cannot rave enough about Lauren! Her creative vision and magic touch on everything she creates literally sparkles in the best “remedy” way”. Studio Remedy’s website was gorgeous and I thought this is it! I love this! It’s a massive relief and the best feeling, knowing anything created by Studio Remedy will be on point! I trust Studio Remedy to present my business visually in the best possible light. All the designs are beautiful, elegant and my eyes feast! I also wanted to support another woman working for herself. I am truly amazed how Lauren, can so easily interpret my eclectic style, run with it and then deliver exactly what I need and instantly love.
To learn more about VAMS head over to the website we designed for VAMS: vainboutmyskin.com
VAMS Instagram & email linked below:
Nurturing your creative well-being
Ever felt like a total creative badass on top of the world only to wake up one day without the slightest motivation to power on your computer, check your emails and even look at what’s scheduled in your calendar for the day? Chances are you have burnt yourself out. Here are our remedies to prevent burnout and nourish your inner creative.
If you are in this place of creative fatigue now, don’t stress it won’t last forever. This is your body’s way of telling you to slow down. To take better care of yourself and take some time away from the screen, your projects and clients will all still be there for you when you get back.
Tried and true, here are my own personal remedies for my creative well-being. Firstly take it back to the basics. It sounds simple but when we are caught in a whirlpool of emails, content creation, client work and calls. The simple things can take a back seat without us even knowing.
Make sure you are drinking enough water daily. Nourish your body with nutritious foods. What you eat will directly effect your mood and energy levels. Fuel yourself with nutrient dense, delicious foods. This will make your body so happy! Make the time to get up and move your body. Go for a walk, a swim, stretch, jog, gym, anything. Your body was made to move and it feels so good when you do.
Disconnect to reconnect by this I mean I regularly and unapologetically unplug from the ‘matrix.’ By putting my phone on aeroplane mode and spending hours in nature I feel connected to the earth and at peace. I am not distracted, I am present and can feel any stress melt away as I am in nature, exactly where we are intended to be.
Going to new places and having new experiences is something I will always prioritize. This is your life, having a work / life balance is so important. These new experiences will fill your soul on such a deep level. The excitement of getting out of your comfort zone will always bring true magic into your life.
The most beneficial change you can make in your life is to make yourself a priority. Realise your health will effect your work on so many levels. Make sure you are your best self first, so you can be the best.
With Love, Lauren. xx
How minimalism inspires
Minimalism: a style or technique (as in music, literature, or design) that is characterized by extreme spareness and simplicity.
Without even knowing it, I have been living in a minimalist way my whole life. I don’t accumulate things, I don’t even own anything with significant sentimental value. Taking solace in the emptiness. I am also not attached to any items and everything could go tomorrow and I would be completely fine. If not, somewhat relieved to start fresh.
For me it is an appreciation of what you have and removal of any unnecessary items. Focusing on what it important to you. Without excess clutter makes my mind feels clear. My space looks inviting and I feel light. When you are truly free of the things that do not add value in your life, you welcome appreciation for the things that do and realise our material items hold no weight to our happiness. This could also mean the beginning of some deep inner work if you feel any resistance.
When I became interested in graphic design, I would go to the library and borrow all the books I could find about design, typography, colour psychology, brand design and more. I would also research designers and view their creative works extensively. During my time studying graphic design something became apparent to me. Things that are on trend in the moment will look outdated in 6 months’ time.
There are many different trends and they happen all the time. But with most trends they are often short-lived and forgotten in a short space of time. If you follow a trend from the basis of your design, you are guaranteed to have something that will not stand the test of time and if this is a brand, will need to be rebrand not to long after.
When I began to create projects and develop my design style I always knew no matter what I did that I could only use elements that were significant and contribute something to my work. The aim was to use details only vital to the designs.
Why does this work? Every design will be purposeful. It will be timeless and a good design will still be beautiful long after the project has been signed off on. It always leaves you to convey a clear message without confusing your audience with unwanted clutter. It will be easy to understand and most of all beautiful.
This is why I continue to live a minimalist life. Because I only hold on to the things I need and truly matter to me. Less is more. No one wants to overcomplicate their life.
With love, Lauren. xx