Want to work with us but want to know more about the process?
Discover a detailed overview of our holistic brand design process. Depending on each brand project we change the process slightly to suit your specific need and design from a place of intention.

Enquire –
Fill out an enquiry form on our contact page and let us know in more detail about your business and the vision for your brand. We will then send you our signature brand packages document or create a custom quote specific to you.

Discovery –
Let’s schedule a call where we discuss your brand in-depth and get to know more about your business. We want to understand your goals, target audience, and what makes you unique. This allows me to fully grasp and align with your vision.

Research –
We will then send you a brand questionnaire. After reviewing your answers we do extensive market research in your industry and create a brand strategy. We present you with your brand moodboard for approval of the creative direction.

Design –
We start the design process and present you with logo concepts and visual elements of your brand. We ask for your feedback and make revisions to ensure you feel completely aligned with your new branding.

Deliverables –
We send your final brand files, brand guidelines & strategy. Depending on your brand package we also provide you with print-ready files, Instagram templates or we move on to your website build.

Launch –
Time to celebrate, you are ready to launch! We will be here to guide you and answer any questions you have.

Ready to chase your dreams? Let’s do it together.

With love,
Lauren. xx

 

Your colour palette will be the first impression of your brand. Colours can evoke emotions and reveal your brand’s unique personality. We will go through establishing the perfect colours to represent your business.

First, you must take a look at who your target audience is, what tone you would like to set and how you want people to feel when they see your visual branding. Once you have established these foundations for your brand identity. It is time to delve into colour psychology.

Understanding basic colour psychology will play a vital role in the colours you choose to represent your brand. Make sure you research colour meanings and how they trigger human reactions. For example, many food and beverage companies utilise the colour red. The colour theory behind red is that it increases our appetite, heart rate and even blood pressure, making us act faster, be more impulsive and potentially eat more.

It is also important to conduct competitor analysis, as you want to stand out from your competition, not blend in. Once you have laid out the foundations for your branding and researched colour psychology it is time to build your brand colour palette.

Once you have found the perfect primary colour, choose complimentary colours/shades or variations to play the role of your secondary colours for contrast. Making sure they all pair well together.

It would be best to test out your colour palette by mocking up some business cards or social media posts before making them your own. As you may find they don’t translate as well as you had hoped without seeing how you will intend to use them.

Having the right colours will help set your brand’s personality and evoke feelings about your brand from potential clients. Taking time to understand colour theory and what you want your brand to say will help immensely in choosing your colour palette. These colours will help maintain consistency and clarity in your visual identity, making your brand memorable and easy to identify.

With love,
Lauren. xx

Are you feeling stuck? Disconnected from your visual brand identity or just not truly aligned with your brand vision.

We’ve put together a list of reasons why your branding may no longer be serving your business. If any of these resonate with you, it may be time to work with a brand designer to bring new life into your branding.

You only have one version of your logo.
You are working with incomplete brand assets. Limiting your potential to scale your business. Your branding should consist of every file type for use on multiple platforms and you should have a brand guidelines document on how to implement your brand and use your brand suite consistently.

You’ve had a change in direction within your business.
Your business might have recently taken a turn in a new direction and your branding no longer reflects your values. Refreshing your brand will help clarify this pivot and attract the clients aligned with your new direction.

Your branding is outdated.
Your branding was created a long time ago. The market has changed drastically since then and you notice your brand looks dated. When you work with us, your branding is designed in a way to stand the test of time.

Your branding isn’t consistent.
Your logo suite is all over the place and is not being implemented in a consistent way that doesn’t make your brand memorable. You don’t know where to use certain logos and convey a clear brand message. Your photographic and image styling doesn’t match and you are using more than 2 fonts.

You’re simply getting lost.
Your branding doesn’t stand out and you feel you are getting lost in the crowd. In today’s market without strategic branding, you won’t gain the attention of your target audience and build your brand. Causing your business to suffer and not be as successful as it could be.

We want to make sure you feel connected and allow your brand to shine. One thing I would like you to ask yourself is if you currently own a business. Is your current visual branding serving you?

If the answer is no, it is time to rebrand.

With love,
Lauren. xx