Your colour palette will be the first impression of your brand. Colours can evoke emotions and reveal your brand’s unique personality. We will go through establishing the perfect colours to represent your business.
First, you must take a look at who your target audience is, what tone you would like to set and how you want people to feel when they see your visual branding. Once you have established these foundations for your brand identity. It is time to delve into colour psychology.
Understanding basic colour psychology will play a vital role in the colours you choose to represent your brand. Make sure you research colour meanings and how they trigger human reactions. For example, many food and beverage companies utilise the colour red. The colour theory behind red is that it increases our appetite, heart rate and even blood pressure, making us act faster, be more impulsive and potentially eat more.
It is also important to conduct competitor analysis, as you want to stand out from your competition, not blend in. Once you have laid out the foundations for your branding and researched colour psychology it is time to build your brand colour palette.
Once you have found the perfect primary colour, choose complimentary colours/shades or variations to play the role of your secondary colours for contrast. Making sure they all pair well together.
It would be best to test out your colour palette by mocking up some business cards or social media posts before making them your own. As you may find they don’t translate as well as you had hoped without seeing how you will intend to use them.
Having the right colours will help set your brand’s personality and evoke feelings about your brand from potential clients. Taking time to understand colour theory and what you want your brand to say will help immensely in choosing your colour palette. These colours will help maintain consistency and clarity in your visual identity, making your brand memorable and easy to identify.
With love,
Lauren. xx
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