Minimalism: a style or technique (as in music, literature, or design) that is characterized by extreme spareness and simplicity.
Without even knowing it, I have been living in a minimalist way my whole life. I don’t accumulate things, I don’t even own anything with significant sentimental value. Taking solace in the emptiness. I am also not attached to any items and everything could go tomorrow and I would be completely fine. If not, somewhat relieved to start fresh.
For me it is an appreciation of what you have and removal of any unnecessary items. Focusing on what it important to you. Without excess clutter makes my mind feels clear. My space looks inviting and I feel light. When you are truly free of the things that do not add value in your life, you welcome appreciation for the things that do and realise our material items hold no weight to our happiness. This could also mean the beginning of some deep inner work if you feel any resistance.
When I became interested in graphic design, I would go to the library and borrow all the books I could find about design, typography, colour psychology, brand design and more. I would also research designers and view their creative works extensively. During my time studying graphic design something became apparent to me. Things that are on trend in the moment will look outdated in 6 months’ time.
There are many different trends and they happen all the time. But with most trends they are often short-lived and forgotten in a short space of time. If you follow a trend from the basis of your design, you are guaranteed to have something that will not stand the test of time and if this is a brand, will need to be rebrand not to long after.
When I began to create projects and develop my design style I always knew no matter what I did that I could only use elements that were significant and contribute something to my work. The aim was to use details only vital to the designs.
Why does this work? Every design will be purposeful. It will be timeless and a good design will still be beautiful long after the project has been signed off on. It always leaves you to convey a clear message without confusing your audience with unwanted clutter. It will be easy to understand and most of all beautiful.
This is why I continue to live a minimalist life. Because I only hold on to the things I need and truly matter to me. Less is more. No one wants to overcomplicate their life.
With love, Lauren. xx
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